NEW YORK, NY - JULY 05:  A Tesla model S sits parked outside of a new Tesla showroom and service center in Red Hook, Brooklyn on July 5, 2016 in New York City. The electric car company and its CEO and founder Elon Musk have come under increasing scrutiny following a crash of one of its electric cars while using the controversial autopilot service. Joshua Brown crashed and died in Florida on May 7 in a Tesla car that was operating on autopilot, which means that Brown's hands were not on the steering wheel.  (Photo by Spencer Platt/Getty Images)


The company Steve Jobs founded and brought back from the dead grew to be the most profitable company on Earth. Though iPods, iPads, and iPhones are gadgets, they're also cultural institutions.