google pixel announcement

Google is expected to unveil its third-generation smartphones this week during an October 9 press event in New York City. If the leaks thus far play out, Google will launch two new smartphones alongside a few hardware accessories, including a wireless charging stand and tablet. There may also be one surprise announcement that’s been kept more carefully under the wraps than the Pixel specs, which have leaked left and right.

The tech firm will be looking to wow consumers in the United States, as the Pixel has come up short against most of its competitors in the market in terms of sales. As of the second quarter, Apple commanded 40 percent of the U.S. market share for smartphones trailed by Samsung, LG, and Motorola, according an industry analysts by CounterPoint. Google was no where to be seen.

The incumbents haven’t appeared to have slipped up during this smartphone season, either. The iPhone XS Max and the Galaxy Note 9 have both surged in popularity since their launch, despite having relatively incremental upgrades. And Google’s ace in the hole — the Pixel’s reputation for incredible camera specs — also got a new challenger in LG V 40, which boasts 5 camera lenses and rolled out last week.

google pixel 3 xl display
What to expect from the Pixel 3 XL's potential 6.2-inch OLED display.

Apple’s recently released handsets touted a dual 12-megapixel rear camera combination and a 7MP front facing camera. These are almost identical to the Pixel 2’s camera specs, which came with 12MP rear and 8MP front cameras. Google’s 2018 smartphones will likely step up their camera game, providing a way for the devices to stand out against the competition.

Google Announcement: How to Live Stream

To tune into the Pixel action live, head over to Google’s YouTube channel where they company will be hosting a live stream of Tuesday’s event.

If you’d rather skip the pageantry, Inverse will be on the ground reporting on all of the tech Google has to offer this year.

Google Announcement: When Will It Start?

Google is set to take the stage at these times:

  • 11 a.m. Eastern time
  • 8 a.m. Pacific time
  • 4 p.m. British Summertime
  • 5 p.m. Central European time
  • 11 p.m. China time
  • 2 a.m. Australian Eastern time (Wednesday)