Report: Tesla Will 'Stockpile' Model 3s Before a Huge Release

A new rumor floating around Tesla forums online says that by mid-July warehouses in California will start quietly stockpiling “several thousand” Tesla Model 3s, quietly holding the hotly-anticipated cars before sending them out to customers in a huge flood of deliveries at the end of the month. Tesla CEO Elon Musk has staked the future of his company on the success of the Model 3, and it appears that he’s not taking any chances, putting a plan in motion that would make sure the reasonably-priced electric car gets out to the public without a hitch.

On Sunday, TrevP, one of the founders of the popular Tesla Model 3 Owners Club forums, started a thread titled “July Surprise,” which he claims had inside info from a “reliable” source at Tesla. The source told TrevP a few details about the customization options in the Model 3, and then said that the production line is “just about ready” to start pushing out cars at a huge volume soon.

While it’s possible that the report is nothing but Tesla fanfic, the general timeline and strategy line up with what’s been recently reported. (We contacted Tesla and will update this story when we hear back.)

NEW YORK, NY - JULY 05: A Tesla model S sits parked in a new Tesla showroom and service center in Red Hook, Brooklyn on July 5, 2016 in New York City. The electric car company and its CEO and founder Elon Musk have come under increasing scrutiny following a crash of one of its electric cars while using the controversial autopilot service. Joshua Brown crashed and died in Florida on May 7 in a Tesla car that was operating on autopilot, which means that Brown's hands were not on the steering wheel. (Photo by Spencer Platt/Getty Images)
A Tesla Model S in the showroom

A Huge Stockpile of Cars

The big news, TrevP writes, is that the company plans to “start production ASAP so that several THOUSAND Model 3s are produced and stockpiled for deliveries at the end of July.” When Musk first confirmed the July production date for the car, it seemed ambitious, and the company is notorious for missing deadlines. But lately, Musk has insisted that the Model 3 was on schedule, and if this report is true, it looks like that’s still accurate. It’s still a rumor, but one that definitely makes sense.

Preconfigured Cars

TrevP’s post explains how Tesla is going to do it. The company has already skipped a few steps in production to meet deadlines, but the biggest part of pushing that many cars out and creating a “stockpile” to release at the end of the month is building pre-made cars. Like many modern vehicles, Teslas are highly customizable, letting prospective buyers trick them out with all the bells and whistles. But the Model 3 was kept deliberately simple — it’ll have some luxury features but nothing compared to the high-tech Model S.

Early reports suggest it will only have about 100 configurations, and TrevP reports that the first produced cars will be even more standard than that: five colors, two to three wheel styles, and an only black interior, for at least the first three months of production. This will let Tesla move hundreds of pre-made cars so that consumers shopping online are essentially just picking from cars that are already made, like ordering a double cheeseburger at McDonald’s that’s already sitting on the hot shelf. (No substitutions!)

HAWTHORNE CA - OCTOBER 09: Tesla owners take a ride in the new Tesla 'D' model electric sedan after Elon Musk, CEO of Tesla, unveiled the dual engine chassis of the new Tesla 'D' model, a faster and all-wheel-drive version of the Model S electric sedan, at the Hawthorne Airport October 09, 2014 in Hawthorne, California. The D will be able to accelerate to 60 miles per hour in just over 3 seconds. (Photo by Kevork Djansezian/Getty Images)
The reveal of the Tesla Model S "D" series. 

The Big Reveal

TrevP closes out his post with this little tidbit: “We may still get the token 5-6 on stage hand overs at the delivery event ceremony but Tesla is looking to really show the naysayers up this time.” So a few lucky owners might get a new Model 3 during Musk’s big stage show, but the point overall is to make investors happy and offset previous stumbles, like the disastrous Model X rollout. We’ll know for sure in July.

Media via Getty Images / Spencer Platt, Getty Images / Kevork Djansezian, WattLOL8 / Imgur