As the era of the iPhone begins to fade, Apple sees greener pastures in the services industry. CEO Tim Cook will soon take the stage at the Steve Jobs Theater in Cupertino to announce specifics about a series of new services bets he hopes will revitalize the company and wean it off hardware and gadget wins.
At the top of the docket — Cook is widely expected to unveil a video streaming service that will put the iPhone maker in tight competition against Netflix, Hulu, and Amazon Prime Video. The company might also launch a subscription news service, an Apple-branded credit card, and a rumored gaming service. All of that could be accompanied by an Apple TV streaming stick that could be the only hardware product to make an appearance Monday.
The event will be livestreamed on Apple’s special events page beginning at 1 p.m. Eastern, and it will be unlike any keynote the company has hosted.
Apple has reportedly poured $1 billion into developing its own batch of original serial dramas, reality TV shows, and even a few films. A-list celebrities and top directors populate its new roster, which will run the gamut from comedies featuring stars like Steve Carell to a new suspense series directed by M. Night Shyamalan.
Also on the docket — but unlikely to create as much of a splash — Apple is supposed to introduce a new premium news service that will give users access to a number of paywalled publications using a single fee. The Wall Street Journal will reportedly be available, but other major publications, like the New York Times and the Washington Post, have opted out.
Finally, the company may also give an update on — or perhaps launch — a new co-branded credit card with the mega-bank Goldman Sachs. The card is expected to combine a rewards program with some iPhone financial tracking features to supercharge Apple Pay adoption. Bloomberg reported Friday that Goldman executive officer, David Solomon, is expected to attend the event, which strongly suggests that the partnership will be on the agenda.
Today will likely mark the first time in the company’s history that it has hosted a media event entirely dedicated to services. March 25 could mark the beginning of a new chapter for Apple, one where it strategically begins to more heavily focus on growing out its reported 360 million paid subscribers. Tune in to witness how Apple sees its future past the golden age of the iPhone.
Apple March 25 Event: How to Stream
Apple’s next product launch will kick off at 1 p.m. Eastern on March 25. Like previous keynotes, it will be streamed on Apple’s special events page, which usually begins a few minutes before the curtain call.
Apple’s site states that its livestreams are best enjoyed on:
- An iPhone, iPad, or iPod touch running Safari on iOS 10 or later.
- A Mac running Safari on macOS Sierra 10.12 or later.
- A PC running Windows 10 and Microsoft Edge.
- A second-generation or later Apple TV, streaming over AirPlay, running the latest Apple TV software or tvOS.
- Chrome or Firefox browsers may work, as long as they’re set up to support MSE, H.264, and AAC.
Apple March 25 Event: When to Stream
For Apple enthusiasts outside of the East Coast of the United States, the stream will begin:
- 10 a.m. Pacific
- 5 p.m. British
- 6 p.m. Central European
- 1 a.m. on Tuesday in China
- 2 a.m. on Tuesday in Japan
- 4 a.m. on Wednesday in Australia