Get Ready for Black Friday With These Ads That Retailers Have Announced

If you haven't made a game plan yet, you're already behind.

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Don’t be fooled: the shift in focus toward online shopping and Cyber Monday doesn’t mean retailers are disregarding shoppers that will celebrate Thanksgiving by racing to stores en masse and fighting to the death for deals.

In recent years, Black Friday stores are opening earlier and earlier to encourage you to — like turkey — stuff some shopping into your Thanksgiving night plans and carve into time usually reserved for awkward family conversations and holiday traditions. So it shouldn’t come as a surprise that retailers have already published their Black Friday advertisements for you to survey the offerings and devise your plan of deal takedowns.

Here’s some of the best steals that stores have announced:

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The superstore — the location of a 2015 viral video showing a woman wrestle a discounted veggie steamer from a kid — provides the most competitive shopper with an online color coded store map to easily track down sales. The Black Friday ad highlights its deals on electronics: Hoverboards for $148, iPhone 6 devices for $129, 55-inch smart TVs for under $300, and 39-inch ones for $125 — just to name a few.

Walmart’s full Black Friday ad can be found here.

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Electronics seem to be the theme to attract shoppers to stores and encourage them to buy big. Many of Target’s discounts come along with store gift cards (mostly for $10 or $25) to increase the savings even more. This gift card bundle makes the $29 Google Home Mini — the same deal offered at Walmart — a better steal here. Target is also selling erBeats earbuds half off (now $50), Xbox One S consoles for $190, hundreds of dollars off DSLR cameras, and $250 off the new iPhone 8 and 8 Plus if you purchase a service payment plan at the store.

Target’s full Black Friday ad can be found here.

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Best Buy

Best Buy has released 50 pages of deals, which may be a tad insane. But the store prides itself on electronics, so you would hope they’d have some pretty decent deals. If you don’t have a TV equipped with a Roku or Firestick yet to watch Netflix and all your other streaming services, there are 50-inch Roku TVs up for grabs for $180, a discount of $320 off the regular price. Wireless Beats — the model before the just-released headphones — are down from $380 to $160 for Black Friday. Best Buy’s other major deals are on tablets and laptops, including $125 off the iPad Mini 4, $370 off the Microsoft Surface Pro, and $200 off 13-inch MacBook Airs.

Best Buy’s full Black Friday ad can be found here.

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With products that many shoppers will likely be clamoring to get — Microsoft Surface Pro laptops, Xbox One consoles — Microsoft is taking advantage of the hype to offer some top deals. Harman Kardon speakers, which rival Google Home and Amazon Alexa smart home devices, will be on sale for $100, 50 percent off the regular price. Its Surface Pro models will be discounted for $200 to $300 off. The company is offering great deals on its gaming merchandise: up to $100 off mixed reality headsets, gaming laptops that are $150 off or bundled for cheap with other products, and just $189 for the Microsoft One S console with one controller.

Microsoft’s full Black Friday ad can be found here.

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Toys R Us

Toys R Us released its deals relatively late, but that just built up the anticipation for parents hunting for name-brand toys their kids want for the holidays. There are hundreds of toys that are 50 percent off and up, including Barbie houses, car racetracks and Thomas train tracks, doll strollers, workbench and kitchen playsets — just to name a few. Additionally, there are even more items that are discounted 30 percent and 40 percent: hoverboards, Nerf guns, Lego sets, pre-school toys, and even backyard jungle gyms.

Toys R Us’ full Black Friday ad can be found here.

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Maybe Kohl’s wouldn’t be the first retailer that comes to mind when you think Black Friday deals, but it might be worth hitting the deals they have if you want to avoid the bigger crowds. Kohl’s offers $15 in store credit for every $50 spent on most items. Many of its electronics deals rival Walmart and Best Buy, but some of the discounts that are highlighted here are half off many name-brand toys, gaming chairs that has speaker in them for $40, and several drones that are well under $100.

Kohl’s full Black Friday ad can be found here.

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The wholesale warehouse is good for more than free samples. If you’re partial to HP, Acer or Dell electronics, [Costco is selling touchscreen laptops for $100 to $200 their initial prices. You can also get $50 off Fitbit Charge fitness trackers, as well as Jaybird bluetooth sport earbuds. Costco is more well known for its kitchen and home appliances, and they have sales on those products as well: Google Home speakers with a $50 discount, more than $100 off Dyson vacuums, and food processors for under $100.

Costco’s full Black Friday ad can be found here.

Getty Images / Kena Betancur


Macy’s will be largely devoid of hardcore deal hunters searching for entertainment electronics and is more focused on kitchen appliances, household items, and clothing discounts. You can spend less than $100 on Nespresso machines, Keurig coffee makers, and Ninja blenders. They’re also advertising 50% to 75% off a whole lot of dinnerware, bedding and designer clothes, so the fashion-forward will find deals at Macy’s that are more up their alley.

Macy’s full Black Friday ad can be found here.

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While much attention is put on computers and tablets, Staples’ discounts aren’t quite the level of those at Best Buy. But for smaller products and supplies for office and school, Black Friday at Staples will be more worth it. You can get 50% off many high-quality printers, and affordable drones and VR headsets. For Star Wars fans, Staples has special edition movie-resembling drones. Staples also has great discounts on small products you wouldn’t think about shopping for on Black Friday, but could be helpful to stock up on: USB drives, printer paper, labelers, and portable chargers.

Staples’ full Black Friday ad can be found here.

Getty Images / Tom Pennington


Even as Sears suffers through financial troubles and has closed many locations, the store is known for discounts on laundry units, fridges, dishwashers and any other home appliance you could think of. On Black Friday, Sears will have up to 40% off appliances and 10% to 50% off everything in the store. Not too shabby.

Sears’ full Black Friday ad can be found here.

This post has been updated.