Since 2014 the Japanese city of Yokohama has hosted a Pikachu Parade in celebration of the popular mascot for the Pokémon franchise. This year’s celebration saw hundreds of Pokémon fans turn out to see the parade, which has been bolstered thanks to this year’s release of Pokémon Go

Over 50 life-size Pikachu mascots marched through the city on August 7, 2016 as visitors from all over the Japan and abroad gathered to see the globally beloved mascot. Actors in costumes paraded through the streets wearing Pikachu outfits despite the notorious Japanese summer heat. Attendees can be seen wearing Pikachu themed paraphernalia as the city itself was decorated with images of the popular character. Subway stations put up banners of Pikachu as storefronts put up Pikachu stickers on windows, all while vendors sold Pikachu-themed souvenirs.

Some people who came to Yokohama for the parade say that they came hoping to catch rare Pokémon in the popular Pokémon Go app, developed by American game maker Niantic. However, the actual parade predates the release of the augmented reality game and has no official ties to the mobile app.

Pikachu is one of the most popular characters in pop culture. The electric mouse has captivated many fans both inside and out of the Pokémon fandom. There are branded goods, merchandise, and even an illegal statue dedicated to the character in New Orleans, Louisiana.

People who attended the parade have been taking pictures and videos of the parade and uploading them to various social media channels, including Instagram and Twitter.

May Pikachu brighten up your day in Brazil and night in Japan ❤️ #banpakukinenkoen #bamps #pikachuparade

A video posted by Ana Kinukawa (@ana.kinukawa) on

Photos via Reuters, K. Kyung-Hoon, Agence France-Presse

Matthew Kim is a Los Angeles-based writer who dreams of a colder climate. You might have seen his written work on video games and film appear in publications like VICE, Kill Screen, Unwinnable, and more. He also once wrote about personal finance, but that's neither here nor there.