Back in October, McDonald’s started making its breakfast menu items available all day. After some early struggles getting it rolling, the company reports the move gone well, with people who wouldn’t otherwise go to the restaurant eating at McDonald’s in the afternoon and evening only because they want breakfast, The Wall Street Journal reports.
People are pairing their breakfast foods with non-traditional selections, like hash browns + anything.
The fast food chain provided an infographic to Inverse that details the combos. The real curiosity is people’s choice between fries and hash browns.
Apparently, 25 percent of people who seize the day and get a breakfast sandwich at lunch still order fries, instead of the more customary hash brown pairing. The bottom half of the infographic is McDonald’s playfully trying to guess as to why you might be so bold as to mix-‘n’-match lunch and breakfast items.
According to the chart, people who like audiobooks, watch cat videos, and write sci-fi novels should get fries with breakfast. Dangerous folks, on the other hand, should get hash browns with lunch.
The other major revelation from McDonald’s’s data is that people ordering McMuffins are just as likely to get a second McMuffin as they are to get a Hash Brown. So not only are people more excited about McDonald’s and coming at all times, but also they’re doubling down on it.
After some early struggles getting it rolling, the company reports the move has gone well, with people who wouldn’t otherwise go to the restaurant eating at McDonald’s in the afternoon and evening only because they want breakfast, The Wall Street Journal reports.
With higher McDonald’s attendance rates and greater diversity, All-Day Breakfast can only be seen as a resounding success thus far. Combined with other recent developments, like the company’s push to minimize the number of incorrect orders, McDonald’s is making a real push to stay relevant and innovate. We’ll accept it if it means all-day hash browns.