KFC Canada has revealed perhaps the weirdest bitcoin promotion so far. The fast food firm took the wraps off the Bitcoin Bucket on Thursday, a chicken selection available for a limited time that customers can order from the company’s website. What’s more, the company is accepting purchases made in bitcoin on this product alone.
“Welcome to 2018, Canada,” the company said on the order page. “Despite the ups and downs of Bitcoin, the Colonel’s Original Recipe is as good as always. So, trade your Bitcoins for buckets and invest in something finger lickin’ good.”
Considering previous crypto tie-ins, it’s a smart move. KFC joins a number of brands that have seen their value soar after announcing moves to the new technology. Last month, “Long Island Iced Tea” announced it was [changing its name to “Long Blockchain”(https://www.inverse.com/article/39664-blockchain-long-island-iced-tea), a move that saw its stock soar and nearly double in value. Similarly, Kodak revealed plans to develop a cryptocurrency aimed at photographers earlier this week and saw its stock triple in value overnight.
KFC, however, has produced a real-world use for the largest cryptocurrencies on the market: food orders. At a price of $20 (US$15.98), the bucket includes 10 original recipe tenders, waffle fries, a medium side, a medium gravy and two dips. With the wildly fluctuating price of cryptocurrency, KFC has produced an animation that shows the price of a bucket in bitcoins flailing around on the order page.
The figures are not far off from their real value. At the time of writing, CoinMarketCap shows the price of one bitcoin is $13,814.30, meaning that a bucket of chicken costs around 0.001 bitcoins.
Despite the international nature of the bitcoin cryptocurrency, deliveries are only available in the company’s Canadian delivery zones, and purchases are only accepted in Canada.
At the time of writing, the Bitcoin Bucket is sold out, but KFC Canada told fans on its Twitter page that it’s “mining for more as fast as we can.”