You might not realize it, but Captain America’s facial hair is vital to the plot of Avengers: Infinity War. At least, that’s what Twitter thinks.

Marvel premiered the first official trailer for Infinity War on Wednesday and, much to the internet’s collective delight, Steve Rogers’s Captain America (Chris Evans) was just as bearded in the trailer as he was in the film’s first poster. People showed the delight they felt over Cap’s whiskers by tweeting about it — a lot.

Fizzology, a company that analyzes activity across social media sites, told The Hollywood Reporter that Cap’s fantastic beard was, literally, the most popular part of the new Infinity War trailer.

According to Fizzology, Cap’s beard alone generated over 20,000 mentions on Twitter in the first 7 hours of the trailer’s premiere. For reference, it’s important to know that 72 percent of trailers get fewer mentions than that as a whole in the first 7 hours, let alone one aspect of a trailer.

All of this is to say: Captain America’s beard is clearly very important.

Perhaps relatedly, Marvel announced on Thursday that the Infinity War trailer broke the record for most views within 24 hours, beating out the previous record holder, Stephen King’s It, with 230 million views in a single day.

Last time Marvel fans saw Steve Rogers, he was breaking several of his Captain America: Civil War teammates out of a secure government facility, the Raft, in the middle of the ocean. He was clean-shaven then, but there was an understanding that he would have to go deep undercover; he was a fugitive after refusing to sign the Sokovia Accords in Civil War. Cap will be back in Infinity War, but it seems he’s ripped off any of the insignias that mark him as Captain America, including the telltale star on his chest.

Steve’s long hair and beard are just part of his rebranding package. And they’re glorious.

For more important coverage of Captain America’s beard, check out this Revealing Analysis of Captain America’s New Beard in Infinity War.


Avengers: Infinity War premieres in theaters on May 4, 2018.

Photos via Marvel Entertainment