The ‘It’ Trailer Destroyed the Record For Most Views in 24 Hours
It left 'Fate of the Furious' in the dust.
The first trailer for the film adaptation of Stephen King’s massive horror classic, It, racked up an astound number of views in just 24 hours after it first hit the web. It almost broke 200 million views, shattering the previous record held by The Fate of the Furious.
Deadline reports that, after debuting at CinemaCon on Wednesday, March 29, the trailer garnered 197 million views around the world within a day. The eighth Fast and the Furious movie gained the previous title in December of last year with 139 million views. Beauty and the Beast, Fifty Shades Darker, and Star Wars: The Force Awakens round up the top five, with 127.6 million, 114 million, and 112 million, respectively.
After dropping at 9 a.m. Eastern, It lured in millions of views through Facebook in the United States alone. It received 81 million views and over 1.8 million shares on the social network and also hit the front page of Reddit.
Clearly, people are excited for the horror movie, which is being directed by Andres Muschietti. There are no doubt going to be additional trailers for the clown-heavy feature ahead of its release date this fall, so it’ll be interesting to see if they come close to touching the debut trailer’s record.
It hits theaters on September 8, 2017.