Look: Pokémon fans transform rare Oreos into overpriced novelties

Like the Pokémon they display, some of these Oreos are rare enough to drive prices sky-high.


Katsumi KASAHARA/Gamma-Rapho/Getty Images

Slap a Pikachu on pretty much anything, and it’ll sell. But even the biggest Poké-fans may be surprised at the lengths people are going to for an odd new piece of merch.

In mid-September, Oreo debuted its new collaboration with Pokémon: cookies emblazoned with some of the most popular ‘mons to roughly coincide with the series’ 25th anniversary.