Pornhub Wants You to Help the Adult Entertainment Site Save the Bees

When it comes to sex, plants prefer a threesome. A pollinator, like a bee, transports pollen from one flower’s male sexual organ (the stamen) to another flower’s female sexual organ (the pistil). Things get sticky, and size does matter, but with bee populations fluctuating, there’s concern about the future of plant reproduction. That’s where Pornhub comes in.

On Tuesday, Pornhub Cares, the philanthropic division of the adult video streaming site, launched its “Beesexual” campaign (by the way, that link is SFW). The campaign includes the creation of a new channel full of “bee porn” — videos of foraging bees that include voiceovers by adult entertainment stars.

These videos, created by production company Eddy and animation director Jean-Baptiste Bertholom, include “Mature Natural Gets Plowed By Worker Bee” and “How To Make A Flower Cum in Three Seconds.” They are SFW in content, but not exactly SFW because they’re still hosted on Pornhub. For each view of a “Beesexual” video, Pornhub will donate to Operation Honey Bee and the Center for Honeybee Research.

“Quite simply it’s our way of giving back to our fans and the community,” Corey Price, Vice President of Pornhub, tells Inverse. “We want to initiate meaningful change around the world and with over 110 million daily visitors, we thought our users could come together to lend a helping hand and help conserve this precious species.”

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Pornhub encourages beesexuality.

Bee pollination is responsible for one in every three bites of food we eat, and it’s estimated that the value honeybees provide to American farmers via pollination services is between $11 and $15 billion. A 2018 study published in the Proceedings of the Royal Society B determined that honey bees are the world’s most important and successful species of pollinator in natural ecosystems.

However, recent years have seen the decline of some bee species, and beekeepers in 2014 started to report the collapse of hives due to Colony Collapse Disorder (CCD), a phenomenon that happens when the majority of worker bees disappear and leave a queen behind. In 2018, U.S. beekeepers reported that 40 percent of their hives died unexpectedly by the end of the year — a seven-percent jump from 2017.

Improvements are happening: According to the Environmental Protection Agency, cases of honey bee CCD have declined “substantially” over the last five years. But that doesn’t mean things are exactly rosy yet — from January to March 2018, 77.8 thousand colonies were lost because of CCD, a 15-percent increase from 2017.

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A bee and a flower have a moment.

Pornhub hopes the “Beesexual” campaign spreads awareness about the importance of bees, gives back to organizations actively working to keep bees healthy, and provides viewers with tips on what they can do in their own backyard to help.

Pornhub Cares has dipped into environmental aide before with its “Panda Style” and “Save the Whales” campaigns. Other Pornhub Cares projects include a spaying and neutering campaign in partnership with PETA and a $25,000 STEM scholarship. Pornhub tells Inverse that this campaign will run over the course of next month, but the videos will remain on the channel after the campaign concludes.