'Game of Thrones' Season 8 Trailer Release Date: Super Bowl Debut Possible

The first official trailer for Game of Thrones Season 8 could arrive as soon as this weekend — if HBO repeats the Super Bowl strategy it used last year. So far we’ve only seen a few seconds of new footage (above) and a spooky, non-canonical teaser (below), but a full-blown trailer might be coming during Sunday’s big game. Here’s why you should tune in.

This might be wishful thinking, but HBO really does have a history of dropping huge trailers during the Super Bowl. In 2018, the company dropped a big, awesome Westworld Season 2 trailer during the game. So there’s clearly a precedent set for using the event to promote its big releases, and Game of Thrones is the biggest show in HBO’s 2019 lineup.

Before you get too excited, it’s worth noting that we don’t actually have confirmation that HBO will tease anything at all during the Super Bowl. Previous reports have confirmed that Disney already reserved several ad slots, while Sony and Warner Bros. are both skipping the opportunity entirely, but we still don’t know HBO’s plan.

With Game of Thrones Season 8 set to premiere in mid-April, we’re definitely due for a trailer — even if the show’s creators aren’t particularly interested in releasing any actual footage ahead of time. So if it doesn’t happen during the Super Bowl, you can still expect an official trailer soon. Maybe even right before or after one of the final episodes of True Detective Season 3.

Game of Thrones Season 8 premieres April 14 on HBO.

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