Air France is launching an airline geared towards millennials, a generation it doesn’t really seem to understand.
Joon will be an airline for a “young working clientele, the millennials (18 to 35 year-olds), whose lifestyles revolve around digital technology,” according to Air France’s online announcement.
If the thought of 18 to 35-year-olds whose lifestyles revolve around digital technology just conjures up an image of your friend at the bar scrolling through Tinder, don’t worry, this is not what Joon has in mind. The press release makes a point of mentioning that this is “not a low-cost airline.” It’s not even an airline actually, because apparently it’s “a lifestyle brand and a state of mind.” Okay.
What specific brand of lifestyle Joon is advertising — other than probably an expensive one — is a little unclear. There’s no mention yet of the kinds of bells and whistles these planes will come equipped with to lure the well-heeled youth.
Air France did release this video, which is either demonstrating how to dress to fly with Joon, or elaborating on Joon’s flight attendant uniforms. Air France makes a point of touting Joon’s fashion sense, saying it will be both “basic and chic” — which is a paradox if you use the word basic like a millennial.
Joon is slated to start operating medium-haul flights from Paris-Charles de Gaulle Airport this fall, followed by long-haul flights next summer. More updates on the airline are scheduled for September.
Who knows, with recent fiascos on airlines like United, maybe it’s the right time for something hip and blue like Joon, which could go on to be actually really great, a luxury to which millenials and perhaps their more established xennials can aspire. We’re holding out hope.
But as millennials are notoriously more financially strained than Gen-Xer’s and Baby Boomers, you might be seeing more of this aboard a Joon plane: