Concept cars are a great, well, concept. They allow automakers to basically throw all the rules of practicality and road-legality out the window and just go wild with off-the-wall designs that could represent the future of personal transportation. Sometimes they look incredible, but other times they end up looking dumb as fuck. Still, taste is subjective, and innovation is never a bad thing (no matter how weird it gets), so when Rolls Royce unveiled their new 103EX self-driving concept model at London’s Roundhouse Arts venue, we were prepared to give them the benefit of the doubt.
And now, you can make up your own mind, as they’re showing off the whole thing in glorious high definition, 360-degree video. You can explore the thing yourself, but don’t be alarmed if things get a little weird in there — based on Rolls Royce’s product description on its website, we’re not entirely sure if you’re supposed to drive this car or make love to it.
“Each Rolls-Royce will be designed less like a car, and more like an individual sculpture made from one seamless surface. Fluid curves sing with warmth, romance and opulence. This is a presence that proudly announces its arrival, and lights your entrance with a personal red carpet.”
Here’s what it looks like:
The video takes you inside a sparkly wonder-world where everything is narrated by a smoky-voiced British woman named Eleanor and people wear tuxedos on, like, Tuesdays, probably because they don’t sell jeans expensive enough to wear in a Rolls Royce. It’s revealed that Eleanor is, in fact, the statue on the front of every Rolls. Sure.
“This is your grand arrival, on a red carpet of light,” Eleanor croons, referring to the LED carpet that shines when the door is opened. We’re assuming the doors open automatically, because the 103EX is completely self-driving, so there’s no chauffeur to pop open the side of your wood and silk paneled mobile lap of luxury.
The whole thing feels like an extremely expensive version of getting really high and going to a planetarium, which is honestly probably what Rolls was going for.
Check out the 360-degree video here:
After your 360 journey is over, check out the car in its not-completely CGI version, featuring angularly-beautiful supermodels hanging out in the vehicle.