In case you haven’t noticed, waiting in line has become a rite of passage for technology’s early adopters.
Apple brought it back, notably with the iPhone. Today, it was Tesla’s turn to demonstrate its power as a cult company.
Tesla is unveiling the Model 3 at 8:30 Pacific time tonight. Every angle of the reveal has been covered relentlessly, from the modest base price of $35,000, to how the Model 3 might finally bring Tesla in to profitability. With all the coverage, it’s no wonder the hype around Tesla refuses to die. But photos of people waiting to reserve a spot to buy a Model 3 have brought living the life of lines to a whole new level.
Pictures of lines on lines on lines have flooded social media, and the Tesla subreddit is just a long stream of people bragging about how long they will wait to put down a $1,000 deposit. It’s perspective that you have to see to believe.