Aravind Putrevu On The Future Of AI Code Review

AI coding is greatly accelerating the pace of software development, but the process of reviewing code for quality has barely changed. Long review cycles slow down releases, minor errors are left unaddressed and go deeper into the pipeline, and developers can become easily bogged down in repetitive checks instead of focusing on the bigger picture.

One person tackling this problem head-on is Aravind Putrevu, Director of Developer Marketing at CodeRabbit. With a career spanning banking technology, enterprise security, open-source advocacy, and now AI-powered development tools, he’s seen how engineering teams work from nearly every angle.

Today, he’s helping position CodeRabbit as a major platform using AI for the code review process, blending technical insight with a product-growth mentality and a deep understanding of the developer experience in a space that’s rapidly evolving.

His Early Work In Data Security

Putrevu started off his career by building large-scale data systems, gaining early experience with the issues that come with ensuring security, scale, and reliability. This foundation proved valuable when he shifted his focus to work on anti-malware solutions for enterprise clients whose systems needed ongoing vigilance against zero-day threats.

It was around this time that Putrevu’s interest in open-source software began to take root. Over the weekends, he’d find himself contributing to developer communities, giving talks, and sharing insights on projects.

What started as volunteer work soon revealed itself as a powerful career accelerant, as speaking consistently at meetups, helping student groups, and writing tutorials helped him establish credibility in developer circles long before he considered it a professional avenue.

Scaling Developer Relations

The next major turning point for Putrevu came when he joined a fast-growing technology firm as one of its earliest hires in India. What began as regional developer advocacy quickly expanded into global responsibility. He led go-to-market strategies for Asia-Pacific, Southeast Asia, and later Western Europe, balancing the company’s desire to grow internationally with the authenticity that open-source communities need to adopt a brand’s services with confidence.

Putrevu prioritized community engagement over direct sales. Developers, he often points out, dislike being marketed to in traditional ways. They prefer to learn about tools organically, through tutorials, meetups, or engaging with people in the community they know and trust personally. During this period, he refined this philosophy, collaborating directly with executives in major companies while ensuring the organization stayed rooted in values of openness and transparency.

By the time he relocated to Amsterdam, Putrevu had built a career that understood how to develop marketing and community outreach strategies that showcased the best use cases for engineering tools.

Making CodeRabbit Appealing To Developers

Today at CodeRabbit, Putrevu’s focus has shifted to helping promote a system that can automatically analyze and review code for quality, security, and internal best practices. Whether the code is written entirely by humans, AI, or produced through a mix of both, CodeRabbit’s platform automates the review process, catching issues quickly and giving developers a break from the repetitive checks that often slow projects down.

Putrevu’s job involves developing campaigns that help developers better understand the benefits of this product. At the same time, he focuses on translating those campaigns into product growth — driving adoption, engagement, and long-term revenue for the company.

Earlier this year, for instance, CodeRabbit launched its IDE extension, which garnered over two million impressions within days. That success, Putrevu explains, wasn’t accidental. The team built the product rapidly, ran early access programs, gathered customer feedback, and coordinated launches across channels like social media, blogs, and PR outlets, among others.

By aligning developer engagement with product-led growth initiatives, he helped turn a community launch into a significant business and revenue driver, a moment that put CodeRabbit on the radar of developers worldwide.

Crucially, realizing the fear many developers have that this technology may ultimately replace them, Putrevu focuses on framing AI coding as a way to augment and speed up their existing workflows more than anything else. As he himself puts it, “AI is resource-intensive, yes, but it’s productive. You do more work with less time, and that changes how software gets built.”

Aravind Putrevu’s Vision For The Next Decade Of Development

Beyond CodeRabbit’s immediate goals, Putrevu sees AI changing software development for the better. He predicts that within the next decade, AI-assisted development will become standard practice, much as version control and CI/CD practices are today.

But he also stresses that technology alone is not enough, and companies built on this technology (CodeRabbit included) need to develop ties with communities and thoughtful go-to-market strategies to continue succeeding in this fast-evolving space.

In his work advising founders, Putrevu often emphasizes two principles: product-market fit must come before monetization, and properly engaging with communities outweighs flashy marketing tactics. For early-stage teams, he advises spending time in developer forums, working on open-source projects, and sharing knowledge with no expectations for adoption or revenue.

“Give before you ask” remains a consistent theme across his career, from his ongoing focus on open-source to his relationships with multiple global developers.

As CodeRabbit continues to grow, Aravind Putrevu envisions a future where developers spend less time on routine tasks and more time designing elegant yet impactful software, with AI quietly handling the repetitive work in the background and leaving human ingenuity and creativity at the forefront.

For developers, voices like his show how, despite the growing speed in automation, community and craftsmanship are (and should remain) key priorities.

BDG Media newsroom and editorial staff were not involved in the creation of this content.