ice ice baby

A trip to planet Wim Hof

Is Goop-endorsed cold therapy bunk or actually restorative?

Originally Published: 

This is Wim Hof, the "Iceman," a father of four, and creator of the Wim Hof Method, a health trend featured on episode 2 of Gwyneth Paltrow's Goop Lab.

He's broken 26 Guinness world records, climbed Mount Kilimanjaro in a pair of shorts, and sat submerged in ice for a record 113 minutes. He credits these spectacular feats to a regimen combining breathing, meditation, and cold exposure.