Santa Science

Five science-backed findings to give essential holiday gifts

Stop thinking like a giver and start thinking like a receiver.

Originally Published: 
Gift, holidays, present, gift giving tips
Getty Images/ Kseniya Ovchinnikova


During the holidays we're both givers and receivers

SOPA Images / Contributor/ Getty Images

When we're in giver mode, we tend to forget what truly makes a good gift, explains Mary Steffel, an associate professor of Marketing at Northeastern University.