Gift, holidays, present, gift giving tips

Santa Science

Five science-backed findings to give essential holiday gifts

Stop thinking like a giver and start thinking like a receiver.

Getty Images/ Kseniya Ovchinnikova

During the holidays we're both givers and receivers


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When we're in giver mode, we tend to forget what truly makes a good gift, explains Mary Steffel, an associate professor of Marketing at Northeastern University.