Jeff Bezos took to America’s morning talk shows today to tout his aerospace company’s historic achievement: landing the first reusable suborbital rocket back on Earth, accomplished Monday in West Texas.
Speaking with Charlie Rose on CBS This Morning, Bezos stood before Blue Origin’s fire-scorched New Shepard reusable rocket, and laid bare the vision of his company:
“The longterm vision of Blue Origin is millions of people living and working in space,” he said, adding that “reusability is a total game-changer for that.”
Bezos, a genius at fusing customer service with evolving technology, founded Blue Origin in 2000 with the intent of sending private citizens into low Earth orbit, pending they can finance a trip beyond the stratosphere.
Bezos said, however, that Blue Origin isn’t quite ready to “set the price” for a four-minute jaunt into space.
Echoing much of what he said on CBS, Bezos insistently called Blue Origin’s success a “game changer,” noting that a reusable rocket “totally changes the economics of space travel.”
While Bezos is riding high, enjoying a warranted celebration, his main rival in the private space race, Elon Musk, has been sort of congratulatory, while at the same time casting a skeptical eye at Blue Origin for not traveling as fast rockets launched by SpaceX.