Whole Foods Is Folding Its 365 Brand into Stores You Might Actually Afford

The grocery store derided as "Whole Paycheck" is getting smaller and maybe more humble.

First, Whole Foods had to grapple with accusations of [overcharging]( Then, it was announced that the company is cutting 1,800 jobs over the next eight weeks. Is this company traipsing off a cliff, or forging a path to a new future?

With its new initiative to open up a chain of stores called “365 by Whole Foods,” the company is hoping to save its reputation and resurrect its brand.

Their offshoot branch will entail a series of stores with lower prices and environments that are more “hip, cool, and tech oriented,” founder John Mackey told Marketwatch. Twitter is already excited for this new incarnation of Whole Foods.

The first five locations of 365 by Whole Foods will be in Los Angeles, Portland, Oregon, Houston, Santa Monica, California, and Bellevue, Washington. No word yet on whether they’ll have asparagus water on markdown.