Viral success is one of the most fleeting types of fame. Just ask Nicholas Fraser, who over the last week saw his Vine “Why You Always Lying” become a full grown meme in zero time.

The clip borrowed the melody from Next’s 90s hit “Too Close” and became an instant reaction meme whenever someone was trying to sneak an untruth.

Today, Fraser released a full video for “Why You Always Lying.” The video extends the six second Vine into a four minute video that really starts to push his luck. Yet his charisma still shines though even if this gimmick runs a bit thin, so hopefully this won’t be the last time we see that inquiring grin.

Photos via Downgoes Fraswer YouTube