We know soda is bad for us. It dissolves tooth enamel and has been linked to an increased risk of diabetes, heart disease, and osteoporosis, as well as reproductive problems. Yet the average American keeps chugging about 57 gallons per year, making soft drinks second in popularity only to water. Nicaraguan artist Fabio Pantoja is aware of the problems yet in thrall to the sugar beast, so he came up with a novel way to examine what his cola habit was doing to his body.
Pantoja has recreated the Coca-Cola logo replacing the typical font with body parts, to note how each one is rode hard by a soft drink.
“More than a critic to CocaCola, it’s a critic to myself, to see if I can finally stop drinking this poison once and for all!” he writes on his Behance page.
It’s not quite as graphic as England’s method of putting images of rotting lungs and throat cancer on cigarette packaging, but if it gets Pantoja reaching for the herbal tea, it’s a success.