Wine is an extremely complex potion. While it’s essentially a blend of fermented grapes, it becomes a complicated elixir that’s hard to anatomize once it’s infused with complementary flavors, minerals, esters, acids, and preservatives. Even the most experienced oenologists can sometimes find it tricky to detect the distinct elements found in a bottle.
Purchasing wine isn’t smooth sailing either. Casual drinkers and vino connoisseurs alike are pummelled with an overwhelming — not to mention intimidating — amount of choices. What is the difference between a Pinot Noir and a Cabernet Sauvignon? How different is the wine packaged in a bottle compared to one housed in a box?
Buying and consuming wine no longer has to be a complicated affair thanks to this innovative wine company. Winc, a leading wine subscription service, operates in accord with the notion that getting a great bottle of wine should be accessible, affordable, and straightforward.
While wine clubs are hardly a new concept (the idea of mailing bottles dates back to the early 1970s), Winc is leading the pack with their digital approach to distributing personalized wines. They’ve created a simple, yet ingenious algorithm that ensures that you get more out of your glass every single time.
To better cater to your palate, Winc assesses your unique taste preferences through a quick 6-question quiz that yields tailored recommendations based on your self-reported food and beverage likings. Once they’ve gained insights on things like preferred coffee selections and flavor sensitivities, Winc curates cuvées they think you’ll love.
Best of all, Winc doesn’t simply deliver third-party sips to your doorstep. The company crafts all their cuvées in-house, so every bottle you receive is hand-picked, hand-crafted, and hand-delivered.
But it’s impossible to hit the jackpot at first order. To receive more personalized wines in your subsequent deliveries, you’re encouraged to rate the wines you try. It’s no different than Netflix’s recommendation system, really. With Winc, your curated selections are directly contingent upon your feedback. Wine machine learning? Maybe so.
Should you wish to unsubscribe, Winc also offers a-la-carte options. Here’s a quick sneak peek of the cuvées you can enjoy:
1.2016 DIME Red Blend
A proprietary mixture of your favorite reds — 70% Cabernet Sauvignon and 30% Merlot — the DIME Red Blend delivers a lush, velvety texture with notes of anise, black cherry, and cocoa. Sourced from two prime spots in the Santa Ynez Valley, it has undergone 14 months aging in 40% new French oak to result in a one-of-a-kind taste. It’s best paired with beef, cheeses, chili, and bbq.
2.2018 L’Atelier du Sud Sauvignon Blanc
Sourced all the way from France, this crowd favorite aged under strictly sustainable methods. Perfect for pairing with fish, sushi, and veggies, it lends a fruity and zesty taste in every sip.
3.2017 Porter & Plot Rose
Ideal for consuming under the sweltering sun, the Porter & Plot Rosé helps you beat the heat with its lighter profile and tasting notes of strawberry, watermelon, wet stone, and white flowers. Enjoy it with fruits, fish, and salads.
Ready to diversify your wine palate? Head on over to the Winc website and get delicious wine delivered straight to your doorstep.