Magic Leap at long last began shipping its heralded mixed reality headset after an August unveiling that followed seven years of secrecy and $2.3 billion of venture funding. The Magic Leap One starts at $2,295 and promises users the ability to overlay 3D animations, shapes, and interactive graphics on to the real world. Now, the fun part: creating all the mixed reality content that will make these types of headsets a worthwhile addition to your living room.

To get the creative juices flowing and showcase the potential, the Florida-based start up with host its first developer conference beginning October 9 to unveil new partnerships and attract creators to its platform. It’s a make-or-break moment: Faced with competition from Apple’s increasingly robust ARKit, the bar is ever higher for Magic Leap to prove to artists, tech developers, and consumers alike its hardware will be the future.

This is not an option. Virtual reality and augmented reality tech is becoming cheaper and more accessible at a pace that’s speeding up. The price of Facebook’s Oculus Rift, for example, fell to roughly half of the launch price in barely more than a year. To keep up, Magic Leap will have to make a splash.

Magic Leap: How To Live Stream Event

The company will be live streaming the keynote on their website October 10. People who are interested in tuning in can sign up to receive an email notification of when it gets started.

magic leap one
The Magic Leap One is available for $2,295

Magic Leap has not said mentioned if it would be broadcasting the event across its social media channels. But if you can’t tune in live, Inverse will be on the ground covering everything the start-up has to offer.

Magic Leap: What Time Is the Event?

The developers conference is set to begin at these times:

  • 12 p.m. Eastern time
  • 9 a.m. Pacific time
  • 5 p.m. British Summertime
  • 6 p.m. Central European time
  • 12 a.m. China time (Wednesday)
  • 3 a.m. Australian time (Wednesday)

Magic Leap: What To Expect From Conference?

Gamers might be in store for something special. Executives from Epic Games, the studio behind Fortnite, and Unity Technologies, a company that supports gaming platforms like PlayStation 4 and Oculus Rift, are both presenting.

As for the content side, both The New York Times and Disney will likely discuss how Magic Leap One can be used as a medium for journalism and entertainment. e-commerce company Wayfair will also be on hand to show onlookers how mixed reality can be used to help change the way people shop for home goods online.