On Friday, FirstLook, which played before trailers started in movie theaters as audiences were still making their way to their seats, will be ending. Instead of FirstLook’s behind-the-scenes clips, audiences will instead see Noovie on the big screen, thanks to a new partnership between Disney and National CineMedia.
The partnership, according to The Hollywood Reporter, will run until June 2018, which will be just enough time to have exclusive footage for The Last Jedi and Infinity War, as well as Black Panther, A Wrinkle in Time, The Incredibles 2, and the still-untitled Han Solo movie.
In the age of YouTube and pirated videos from Comic-Con, movie studios are obviously trying to encourage movie theater attendance with exclusive content for the biggest movies.
While the next Star Wars sequel will be in theaters in less than officially release a full trailer. Set to be one of the biggest Marvel movies of all time, fan excitement is at a fever pitch, and its premiere is in a relatively short seven months. While a trailer could drop at any moment — hey, New York Comic Con is next week! — it would be wise to encourage movie theater attendance if fans wish to get a peek at Infinity War early. It helps that Disney/Marvel has one more movie left to go this year, Thor: Ragnarok, which will be released on November 3.
So, if you want to see early clips of your most highly anticipated Disney movies, you’ll have to go to a movie theater to see them. Imagine that.