After six seasons of characters proclaiming that “Winter is coming,” it’s here at last in Game of Thrones Season 7. And fittingly, with a new season (and new climate), there’s also a bunch of new fashions for all of Westeros. Three new promos for HBO, featuring characters from across their suite of original programming also feature members of the Game of Thrones cast showing off new Season 7 looks.
Although they don’t do anything relating to the show or their characters — they simply say “ah” in the tone of the HBO opening static — their outfits speak for themselves.
Most intriguingly is Daenerys Targaryen’s new wardrobe. In prior seasons, Dany has worn airy dresses in light colors to fit the dusty dry climates of places like Qarth and Meereen. She’s always worn cuts that display her shoulders or back, as a nod to her place as Khaleesi. But here, she’s clad in an outfit with a harsh cut, long sleeves, and dark coloring. She looks, for all the world, like Cersei in the Season 6 finale “The Winds of Winter.” It seems that wherever Dany is, she likes to blend into her surroundings. As the Targaryen colors are red and black, she’s looking more like Targaryen and less Dothraki than ever before. The fur-lined long sleeves signify that she’ll be in King’s Landing and further North.
Tyrion has spent several seasons rocking a look that’s essentially the Game of Thrones version of The Dude. He doesn’t care about shaving, showering, or changing his clothes — but it looks like that will change in Season 7. He’s all cleaned up in spiffy stripes that prominently display his Hand of the Queen pin.
Arya Stark spent most of Season 6 in Braavos trying to become “no one” with Jaqen H’ghar’s help. Then she said “screw that,” ditched him, went to Westeros, killed Walder Frey as revenge for the Red Wedding, and embraced her identity as Arya Stark. Fittingly, she looks more like Arya Stark in this new image than she’s looked since Season 1. She clutches Needle while making fierce face and dons long sleeves to protect herself against the cold climate of Winter. This could very well be the season Arya reunites with her long lost siblings.
The newly returned Sandor Clegane is also cleaned up. When he came back in Season 6’s “The Broken Man,” he wore rough-hewn simple clothes to benefit his new lifestyle away from violence and politics. Even after he went on a rampage to avenge his slain savior Brother Ray, the Brotherhood Without Banners didn’t exactly present him with a new uniform. But curiously, he wears one here. His black clothes are simple but nicely cut, suggesting maybe that he’s aligned with a House once more (or that the Brotherhood found money for swanky new clothes).
Sansa Stark wears the same Northern furs Season 6 left her in, but intriguingly, she seems to be blending her Stark look with the Darth Sansa look she had at the end of Season 4 and the beginning of Season 5. The message is loud and clear: Sansa is a proud Stark, but she’s also the woman who calmly watched Ramsay Bolton get eaten by his own dogs, and she still has a strange relationship with Littlefinger.
Bran Stark also wears Stark-looking furs, which signifies both that he’ll remain in the far North and that Season 7 could reunite him with his siblings again. As his eyes are rolled back to signify a green dream, this could also indicate that he’ll deliver the news to Jon about his real parents.
Characters like Tormund, Brienne, and Jon mostly remain the same. For her part, Cersei still wears the all-black outfit and crown she donned at the end of Season 6, and Jaime Lannister also wears black to mirror his twin.
Watch the videos below. Game of Thrones Season 7 premieres on July 16.