The annual IFA — Internationale Funkausstellung Berlin — convention in Berlin, Germany is sort of the CES of Europe in that it offers technology companies the chance to present the latest consumer-ready products to the masses over the course of a few days in the late summer. The first one was held back in 1924 and was known as the “Berlin Radio Show” and we’d be remiss if we didn’t, right at the top, include this photo from 1930 of Albert Einstein opening up that year’s convention:

More details Einstein opens the IFA in 1930.
More details Einstein opens the IFA in 1930.

With that bit of perspective, we can focus on this year’s convention, which began Friday and will run through Wednesday and is big on virtual reality, robots, screens of all sizes and curvatures, and underwater phones.

The setting is the Berlin ExpoCenter City. Some 240,000 people show up over the six days. Most are German — 63,000 come from outside the country — to see 1,600 products from some exhibitors. Convention statistics claim $4.67 billion in orders are placed during the convention.

Së shpejti në www.businessmag.al Pamje nga IFA Berlin 2016. #IFA #berlin #samsung #technology #tech #business

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Underwater phones caught the eye of photographers:

A visitor tests the waterproof S7 from Samsung. The South Korean company had to begin a recall of the phones on Friday though, after batteries were found to be explosive.

A visitor tests the waterproof S7 from Samsung at IFA 2016.

There was regular virtual reality:

And there was suspended virtual reality:

재미있겠당 #독일 #베를린 #전시회 #삼성 #samsung #germany #berlin #ifa

A video posted by Kye Kyoung Park (@kye_kyoung) on

There were dreamy screens:

#IFA #Berlin #Lg

A video posted by hellojoanna (@hellojoanna) on

And of course, there were robots:

#Starwars #IFA

A video posted by Rosalie (@rosi_s._) on

#ifa #berlin #roboter #robotics #dancingmachine

A video posted by DänSchumi (@daenschumi) on

#IFA #Berlin #Note7 #Galaxy #Drawing

A photo posted by Jojo (@jojo.brln) on

Photos via Bundesarchiv, Bild 102-10300 / CC-BY-SA 3.0 [CC BY-SA 3.0 de (http://creativecommons.org/licenses/by-sa/3.0/de/deed.en)], via Wikimedia Commons, Getty Images / Carsten Koall