Culture

Faraday Future Will Hit the Formula E Circuit

"This announcement again proves that Formula E is truly the future of motorsport."

Getty Images/Alex Wong

Faraday Future, the U.S.-based, Chinese-backed electric vehicle company, has officially announced a partnership and sponsorship agreement with Dragon Racing for its Formula E Team. The announcement follows Faraday Future’s sponsor of the Long Beach Formula E race back in April, which found Faraday honing its zero-emission racing mission.

Beginning next season with the Hong Kong ePrix in October, Faraday will be the “core technical partner and title sponsor” of the Formula E team, according to a press release. “Formula E has placed a significant emphasis on electric performance and connectivity which makes it a great fit for Faraday Future,” Marco Mattiacci, Global Chief Brand & Commercial Officer of Faraday Future, said at the press conference. “Formula E has leveraged a community of fans and embodies the competitive spirit that we also share.”

Beginning in Season 3 (2016/17), Faraday Future and Dragon Racing will collaborate to “develop key technology software solutions to maximize performance capabilities within the powertrain” and improve overall performance. The team will also work to improve simulation models and more accurately predict vehicle performance and efficiency. Season 4 will find the partnership testing and implementing Faraday Future-developed technologies, and by Season 5, the team “will have approved a new chassis for teams to compete in,” which may include Faraday Future motors, gearbox, and the FF Echelon Inverter.

The finished product will compete in the Formula E World Championships, an auto racing series that uses only electric-powered cars. Formula E President Alejandro Agag said, “This announcement again proves that Formula E is truly the future of motorsport.”

We’ll see if he’s right soon enough.