Startup Sequel Hopes Authors of the Future Will Use Chatbots to Tell Stories

Sequel launched its chatbot platform out of beta today. 


Imagine: You wake up to a text from your partner on the force. It’s a “419” at the Old Cannery building — a murder. On the ride there, your partner seems pretty jaded: someone is dead and all he can seem to complain about is a lack of breakfast and the spilled coffee in his cruiser. While the scene was grisly, it appears the victim is a high-profile city politician. But you haven’t left your bed, in fact you’re not a cop at all, and your partner is a Facebook Messenger Chatbot feeding you the latest mystery from the perspective of Detective Kees.

It’s the beginning of one of many stories told through chatbots via Sequel, a chatbot content creation system that allows authors, screenwriters, and developers to create interactive stories through a new medium. The platform has been in beta for the past year and today it makes its official launch. Sequel made its debut in April, during Facebook’s F8 developer conference, when several chatbots were introduced.

You play the part of Detective Kees in this crime mystery story. 


There are love stories about characters that have traveled out West, science fiction adventures that warp time, and horror scenarios that contemplate building torture chambers. It’s not too off from video games that explore storytelling through more immersive visual media where there is a lot of dialogue involved, but with these stories it’s all about the dialogue and familiar interactions through emojis, photos, and GIFs.

Each bot gives users prompts to respond so they don’t get off track from the story, and the choices can change aspects of the story down the line.

After signing up for Sequel, you're taken to a layout page where you can begin your story, no coding experience required.


“We feel that the real opportunity for bots lies in connecting consumers to media and entertainment experiences with real personalities that have agency and style,” says Omar Siddiqui, CEO of Sequel. “Our interactive storytelling background developing top social and mobile games has given us experience in building rich worlds with memorable characters that users enjoy over many years.”

The tales can be viewed on the company’s website or sent to Facebook Messenger, where users can type additional text to steer the conversation. But, anything too radical and an automated response pops up saying it doesn’t understand. Users are essentially stuck using the automated responses or typing out something that is effectively the same as one of the automated responses.

A user creates a Chatbot story on their laptop. 


Sequel also works on Kik and Telegram and claims it will soon roll out and work seamlessly across other popular messaging platforms such as WhatsApp, WeChat, Slack, Skype, Line, and even good old SMS.

The company claims users don’t have to know code in order to create a story. Drag and drop elements allow creators to string together stories or make news chat apps and games. The teen magazine J-14 developed an entertainment trivia game on the platform.