MSQRD, Facebook’s Newest Acquisition: Oh, the Weird Things You Can Do
Asking the new live-filter selfie app the tough questions.
Facebook announced today it has acquired an app called MSQRD (short for “masquerade”). This app lets you place live filters over your face, enabling you to masquerade as Barack Obama, Snoop Dogg, Leonardo DiCaprio, David Bowie, Donald Trump, or Shia LaBeouf, circa 2014.
The technology will eventually be incorporated into Facebook, but the MSQRD app will continue to run independently, says Masquerade CEO Eugene Nevgen. For now, you’ll have to download the app (iTunes, Google).
Once MSQRD is integrated with Facebook, you can count on video chats and status updates getting a lot weirder better.
There’s been no word on how much Facebook spent on MSQRD. However, Facebook offered Snapchat $3 billion in 2013. (Snapchat refused, and with this acquisition, may lose its edge on Facebook if users take to MSQRD.)
To announce the acquisition, Facebook founder Mark Zuckerberg posted a video update welcoming the team to Facebook. “Hey there,” he began. “I’m just sitting here coding my little A.I. project, kinda like my own version of J.A.R.V.I.S. And no, I haven’t also built an Iron Man suit — I’m using this app, MSQRD, that lets you put real-time filters on your videos.” (Thanks for clarifying that, Zuck.)
He continued: “And today, I’m excited to share that the team behind MSQRD is joining Facebook. So I wanna offer a big welcome, guys. Alright: Now back to coding my A.I.” He then flipped his virtually rendered lid, embodying Iron Man himself. In the comments to the video, he admitted that wearing this imaginary Iron Man mask “absolutely” helped him code faster.
It is delightful and a little awkward. Watch:
At Inverse, we put this new app to the test. Can we make Donald Trump cry? Can Trump MSQRD as Obama? Can Trump not be famous anymore? Can one MSQRD as oneself? If René Descartes no longer thinks, can he still appear to exist? And can The Joker’s “Why so serious?” thusly take on a new, philosophical meaning? Does Karl Marx MSQRD? What happens when you cross Socrates with David Bowie?
And so on. Do not ask why.
Thou shalt not escape Aladdin Sane, Mr. Bowie.
“Fearing their power, Zeus split them into two separate parts, condemning them to spend their lives in search of their other halves.”
Karl Marx does not MSQRD. “If anything is certain, it is that I myself am not [MSQRDable].”
Plato is verifiably not a lover of sights and sounds.
The Joker makes a pretty convincing Joker.
Why so serious, Descartes? “The greatest minds are capable of the greatest vices as well as of the greatest virtues.”
Which Obama is the real Obama?