Elon Musk Thinks Apple has Electric Cars in Mind

He refers to Apple’s intentions on the possibility as “an open secret.”

Heisenberg Media | Flickr Creative Commons

BBC Technology Correspondent Rory Cellan-Jones asked entrepreneur and tech innovator Elon Musk Monday if he feels Apple is planning to produce electric cars — and if that was threatening to his work — to which Musk replied:

“I encourage more participation…by, whoever it is, to create electric vehicles…it’s quite hard, to do…but I think companies like Apple will probably make a compelling electric car…it seems like the obvious thing to do.”

Cellan-Jones then asked Musk to double down on his comments, and further asked if he had heard anything specific, to which Elon answered, “Well…it’s pretty hard to hide something if you hire over a thousand engineers to do it.”

Musk then referred to Apple’s electric car interest as “an open secret” — despite the lack of announcements by Apple that such a plan exists. However, a quick web search reveals chatter concerning a “Project Titan” — reportedly the (still unconfirmed) code name for Apple’s autonomous e-vehicle.

As the truth about Titan remains a mystery, facts are scarce — but The Guardian reports it has documents that confirm Apple reps have met with California state DMV management to discuss self-driving cars—and Business Insider has posted a video that discusses the possibility:

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