What Is TikTok GGT? ‘Gamers Got Talent’ Is A Competition With A Surprising Twist

As social platforms have evolved, so too have the communities that flock to them — and nowhere is this clearer than with gamers on TikTok, where top creators have the ability to reach hundreds of millions of eyeballs on the platform. (#Gaming has over 105 billion views on TikTok globally, according to the platform’s own estimates.)

To celebrate the thriving online gaming community and uncover new personalities, TikTok, e.l.f. Cosmetics, and Enthusiast Gaming have teamed up to launch Gamers Got Talent, a competition that invites gamers and gaming fans to show off their hidden talents.

Here’s what you need to know.

What is Gamers Got Talent?

Gamers Got Talent is a first-of-its-kind competition and live series on TikTok, with entrants competing to show off their most impressive skills. The series will span seven weeks, following contestants as they show off their hidden talents in front of millions of fans on the platform — and a panel of rotating celebrity judges.

Each week, a mix of veteran gamers and influential TikTok creators will decide the contestants’ fate, including Luminosity Gaming’s Tori Pareno, Nikeh30, Muselk, and Canadian musician bbno$.

Whether these TikTokers are showing off trick shots, beauty tutorials, or their cooking skills, it’s bound to be an entertaining run.

Where does e.l.f. Cosmetics come in?

The beauty giant’s participation with Gamers Got Talent reinforces its commitment to “Gameup” — the brand’s initiative to connect gaming and makeup. The beauty disruptor is dedicated to highlighting talented and passionate female gamers within the community, many of whom will serve as ambassadors and celebrity judges as the series launches.

According to Kory Marchisotto, Chief Marketing Officer of e.l.f. Beauty:

“Gamers Got Talent marks our first foray into connecting with the TikTok gaming community and we’re proud to be the premiere sponsor of this live series. In true e.l.f. style, we are going all in – proving that anything is e.l.f.ing possible. We can’t wait to see some bad-ass girl gamers unleash their amazing talents.”

How do I enter Gamers Got Talent?

TikTok users can enter the contest by posting a showcase of their hidden talent using the hashtag #TikTokGGT and uploading it to GamersGotTalent.com. It’s that easy.

Submissions are open for residents of Canada and the United States between April 27 and May 2.

Great. What do I win?

You have a chance to win $25,000 and a haul of e.l.f. Cosmetics products. (And did we mention TikTok infamy?)

How can I watch Gamers Got Talent?

Even if you don’t plan on entering yourself, you can still enjoy the competition.

Once the top 20 contestants are selected, the live premiere will throw down on Sunday, May 9 at 7 p.m. Eastern. The first episode will feature an all-female judging panel, including Luminosity Gaming’s Chica and Loserfruit.

Ready to throw your controller into the ring? Start brushing up on your talents ASAP, and head to #TikTokGGT to check out the competition.