Google is known to get clever with its Google Doodles, including the most recent one that celebrates the 41st anniversary of the discovery of Lucy, the most complete example of Australopithecus afarensis ever found.
Google’s newest and latest non-Doodle trick may go for something from a long time ago, but it’s definitely from a galaxy far, far away.
Similar to the tease it tweeted out for a Back to the Future Day celebration of a fake time machine, the search engine’s Twitter account tweeted a cryptic message saying to “Search the beginning.”
The message was linked to the “Choose Your Side” campaign, which allows users to select Star Wars themes for Google apps like Google Calendar, Chrome, Chromecast, Gmail, Google Maps, Google Now, and YouTube.
Google also just announced a new Star Wars VR experience for Google Cardboard set to launch next week.
But instead of specifically linking to the promotional campaign, the tweet was in reference to a nifty new Easter egg on Google. The beginning of the tweet references meant the familiar “A long time ago in a galaxy far, far away…” title card at the beginning of each Star Wars movie. Enter that into a normal Google search and get the results in the iconic Star Wars opening crawl.
We humbly suggest making every Google search do this from now on.