Where Doc and Marty are going they may not need roads, but everyone without a flying time machine does.
To celebrate Back to the Future Day today — October 21, 2015 is the date Michael J. Fox’s Marty McFly travels to Back to the Future II — the app-based transportation company Lyft is offering free DeLorean rides around New York City.
“We have shipped DeLoreans from all over the country for this celebration,” a representative for Lyft tells Inverse. The fleet of cars will be driven by independent owners that will give people a spin.
Starting at 11 a.m. and running to 5 p.m., app users can call a DeLorean to their location for a 15-minute buzz around Manhattan.
But how does one go about securing a DeLorean and not a regular Lyft ride? “There is a specific mode in the app called ‘McFly Mode’ that will allow passengers to request DeLorean rides” they explained. Hopefully it’s as simple as that.
Unfortunately the DeLoreans they got don’t fly and don’t have a time travel-ready Flux Capacitor. But still, when was the last time you got to ride in a DeLorean for free?
Lyft partnered with Verizon and Universal for the promotion, but it’s not the only app-based car service getting in the 1980’s car action. Rival Uber previously offered a similar service in 2013 when it partnered with General Electric to give free rides in the iconic stainless steel cars to users in the company’s home city of San Francisco. It looks like Uber is offering the promotion again, this time in conjunction with Pepsi and in London.
With Back to the Future Day in full swing, it seems only right to cruise around in a DeLorean. At least it makes up for the fact that we don’t have hoverboards…yet.