Most studios simply ignore bad reviews and run whatever nice thing Peter Travers says in Rolling Stone, but the folks behind Tom Hardy’s new movie, Legend, in which he plays a pair of British gangster twins, took a different approach. They put the bad review on the poster for all to (kind of) see.
See if you can spot how it handled The Guardian’s two-star review:
If you’re thinking a movie can’t possibly be so brazen as to put a two-star review front and center, in between Tom Hardy #1 and Tom Hardy #2’s heads, you’re wrong. It’s wildly misleading, but that’s okay because it’s also kind of badass and this is, after all, a take-no-prisoners gangster flick.