Email Marketing Isn't Dying, It's Just Getting Smarter
Many people assume that social media is the future of online marketing, and that marketing via email is a dead end. However, this assumption is demonstrably false. As it turns out, even in the age of social media, all sorts of businesses are still generating impressive revenue from email marketing campaigns. While social media may offer a bigger audience, it can still be difficult for a business to find its target audience. But the exact opposite is true with email marketing. The overall audience may be smaller, but, when executed properly, people actually choose to sign up for relevant marketing emails, which in turn makes it easier to create customized messaging that produces results.
Of course, in the early days of email marketing, a successful campaign was hard to pull off without in-house technology and marketing teams. But fortunately, that is no longer the case. Now there are third-party services that help even the smallest of small businesses create and manage successful email marketing campaigns. And one of the best in the business is GetResponse.
GetResponse is quite possibly the world’s easiest and most effective email marketing platform. They offer a comprehensive and powerful suite of tools that guide businesses in creating effective email marketing campaigns from the ground up. This includes everything from building targeted subscriber lists and creating visually impressive emails to analyzing performance and automating workflows.
Here are some of the features that make GetResponse the best all-in-one email marketing platform in the game.
Professional Templates and Easy Design Tools
GetResponse features over 500 expert-designed newsletter templates to choose from, so your marketing emails always look sharp. However, you can also tweak these templates or create your own from scratch with their easy-to-use design tools and a selection of 5,000 licenced images from Shutterstock.
In digital marketing, a landing page is where a customer “lands” after clicking on the link in your email. These are simple, standalone web pages designed for one specific purpose: to convert email clicks into sales. With GetResponse, creating effective landing pages is simple. They have hundreds of fully responsive (i.e. mobile-friendly) templates to choose from, as well as the aforementioned library of licensed Shutterstock images.
Half the battle in email marketing is knowing the right time to send your messages. GetResponse has what they call a “perfect timing delivery” system that uses email analytics to figure out when each of your contacts is most likely to engage with your message. When this option is activated, the GetResponse system sends your messages at those times automatically.
List Growth Tools
The best email marketing campaigns only contain contacts that actively subscribe to your newsletters. GetResponse helps you build these mailing lists by creating effective sign-up forms, including highly effective pop-up forms. GetResponse also helps you manage your growing list of contacts with one simple interface and segregates contacts based on email tracking statistics like opens, clicks, bounces, mobile view statistics, and more.
Targeted Personalized Communication and Automated Marketing
In any email marketing campaign, you always want to tailor messages for each individual subscriber as much as possible. GetResponse has two tools to help you do this effectively. The first is their “dynamic content” feature, which lets you change images, wording, and offers in a template message based on relevant information you’ve collected from your contacts during the subscription process. The second tool is their “automated marketing” manager, which allows you to create customized instructions for how and when to email clients based on their previous interactions with your emails.
If users continually report your messages as spam, internet service providers, email services, and email clients might start to block your content. However, GetResponse has state-of-the-art tools and policies to prevent this from happening. Not only do they process opt-out requests instantly, but they also automatically remove anyone who reports your message as spam from your mailing list in order to maintain your reputation as a legitimate marketer. GetResponse also acts quickly when their own clients ignore their anti-spam policies, even going so far as deactivating their accounts. The result of all this is an outstanding 99% email deliverability rate.
So if you’re looking for a simple, effective way to improve your businesses’ email marketing, click here to learn more about GetResponse. In fact, with their 30-day free trial, you can’t afford not to.