millennial or post-millennial

This week’s meme of the moment is all about flexing a skill that definitely comes with age: the ability to make jokes about your own depressing life. The “By Age 35” meme has swept through Twitter, fueled by the kind of wrath that can only come from the first generation raised on the internet during a crippling recession.

It all started with a tone-deaf article on Market Watch, originally published on January 5. Entitled, “Money Milestones: This is how your finances should look in your 30s,” the story detailed how millennials should be putting a large chunk of their salary away now for retirement.

In May, Market Watch tweeted the story with an unfortunately pedantic caption:

It did not go over well. While the post was liked and retweeted thousands of times, it also inspired a wave of spoofs across the Twitterverse. Users took to lampooning Market Watch’s rhetoric. For a generation riddled by student debt and far from the mid-level careers that previous generations had attained by this age, saving half a “salary” can sound absurd.

But sometimes it’s easier to laugh than to cry. Here are some of the best “At 35” memes:

A lot of users ran with the joke to point the technology woes that only this generation of adults can truly understand.

But also time is just a social construct.

But it is actually 2018.

By age 35 we’re all drowning in plastic?

But mostly this: