Non-fungible tokens might be the future of art, content, and entertainment. Or maybe it's one big fad.

Crypto Virtual Museum and Metaverse internet NFT display as a futuristic streaming media symbol as a...

Ethereum's big merge reduces climate impact but not transaction fees

The merge should reduce Ethereum's power consumption by approximately 99 percent.


Starbucks’ new NFT program isn’t even worth roasting

The company's Rewards loyalty program will adopt the technology while also obscuring it.


Puma’s first NFTs unlock access to exclusive physical sneakers

The brand’s Black Station web3 experience offers NFTs and other digital collectibles redeemable for limited-edition product.


Vera Bradley’s NFTs seek to educate women and fund breast cancer research

The collection brings back the signature Jilly Bag in four prints.


Ad watchdog puts celebs on notice for hawking misleading NFTs

Reese Witherspoon, Gwyneth Paltrow, Jimmy Fallon, and Snoop Dogg are among the celebrities called out by Truth in Advertising.


This hybrid beauty brand wants to do your makeup digitally and IRL

Bakeup’s first offering will be a physical product, NFT, and Instagram filter.


Online marketplace The Edit Ldn is opening a metaverse sneaker store

The store will launch in Bloktopia with an NFT and IRL sneaker.


Pearson plans NFT textbooks for resale profit extortion

Because what else is the blockchain for if not making money in a spectacularly underhanded fashion?

Eye roll

Meet the Bored Ape Yacht Club founders in their first video interview

Greg Solano and Wiley Aronow talk creating BAYC, arguing over David Foster Wallace, and the mom test.


Planet of the Bored Apes

Inside NFT world’s biggest success story, with the founders of Bored Ape Yacht Club. Photographs by Martin Schoeller