Eddie Bauer is the latest brand to join the resell game. In an addition to its (Re)Adventure gear rental program that launched last year, the brand will now allow people to resell their pre-owned apparel, footwear, and outdoor gear from Eddie Bauer.
Rent and resell — The program is an expansion of its partnership with outdoor label Arrive that lets customers buy or rent refurbished pieces at reduced prices. Shoppers can choose from a variety of Eddie Bauer’s pre-loved pieces, which are spread between full family apparel and a variety of outdoor furniture including tents, chairs, and sleeping bags. If you can’t typically afford a Superior Down Parka that costs $261 retail, you can either rent it for $9 a day or buy it used at a more palatable $122.
In 2021, according to the NRF and BBC, more than $761 billion worth of products were returned and 20 percent of those products ended up in a landfill because they couldn’t be resold. "Arrive helps transform the major returns problem that many companies face into a revenue-driving channel,” Arrive’s co-founder and CEO Rachelle Snyder said.
Thanks, it’s a rental — Last year, Eddie Bauer launched its rental program with Arrive and allowed shoppers to rent like-new gear. Offerings include everything from flip flops to curated arrangements like complete ski outfits, luggage sets, and camping sets. According to the press release, each product can last 45 customer turns on average with an 18 to 36 months average lifespan. Those who want to fully live out the nomad experience can even rent a camping van through the program, thanks to an exclusive partnership with Cabana.
“Resale is an important next step in creating a circular commerce model as we look to extend the lifecycle of products and eliminate end-of-life garment waste,” Kristen Elliott, vice president of marketing at Eddie Bauer said. While the rental portion of its program allowed for items’ lifespans to be maximized, the resale division aims to increase accessibility for people who want to partake in the outdoors but otherwise haven’t been able to afford it.
You can head over to Eddie Bauer’s website to revamp your outdoor gear for a fraction of the retail cost. After all, you don’t need to buy brand-new gear to have brand-new outdoor experiences.
This article previously discussed a partnership with online consignment company ThredUp, which has since been dissolved. We’ve updated the article to reflect the change.