Not even rampant inflation can stifle people’s lust for OnlyFans content

OnlyFans head, Keily Blair, says the platform’s team has increased 2 percent to 3 percent each month while Netflix has undergone layoffs.

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CNBC reports that OnlyFans CEO Keily Blair is optimistic about the company even though the saturated streaming industry is seeing an economic slowdown. She told crowds at Amsterdam’s Money 20/20 conference that the content subscription service is thriving. CFO Lee Taylor said that the team is increased by 2 percent to 3 percent each month and recently processed $18 million in payouts to creators in one day.

He said that OnlyFans has two million creators with "very vast, very spread out, diverse content” and a total user count of 200 million. That’s not as many users as social media giants, but it’s still an impressive number. Snapchat has about 500 million users and Instagram reached a billion users in 2018

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OnlyFans, which takes a 20 percent cut from creators, gives a platform for people to charge for online content. It’s not all homegrown porn — there are also comedians, museums, musicians, and family-friendly creators using OnlyFans to generate a profit for their work. OnlyFans, in efforts to avoid the messy task of moderating X-rated content, has encouraged creators to use the platform for safe-for-work purposes. OnlyFans launched OFTV last year, an app for non-pornographic OnlyFans content. And in August of 2021, it announced it would ban ‘sexually explicit conduct’ — the exact thing that made it big — before quickly reversing the decision after backlash.

OnlyFans, a platform that exploded during lonely pandemic months, may prove to be more than just a quarantine fad. After discussing Netflix’s descending user base, OnlyFans chief strategy and operations officer, Keily Blair, said "We're not experiencing that slowdown.”

Not a great time for Netflix — Earlier this year, A Q1 earnings report revealed that Netflix, once the king of streaming, had lost 200,000 subscribers. The slump has led Netflix to toy with the idea of live TV and ad-supported membership tiers. It also laid off 150 full-time employees and cracked down on password sharing. The beleaguered streaming pioneer has added 50 mobile games to its service (and Input has been testing them out).