Tommy Hilfiger introduces its resale program with ThredUp
Aligning with the brand’s goal to be a fully circular brand by 2030.
Tommy Hilfiger wants you to give your clothes a second chance. Together with ThredUp’s Resale-as-a-Service (RaaS) project, the fashion label is launching a resale program aimed at giving its products as much life as possible, while decreasing its carbon footprint.
Using a prepaid shipping label, consumers will have to fill a shippable box or bag of their choosing with women’s and kid’s clothing from any brand. If they have men’s clothing to send in, however, it must be from the Tommy brand. Clothing can be shipped to ThredUp for free, and the value of the sold eligible items will be returned in the form of Tommy Hilfiger shopping credit. If the pieces don’t sell within the allotted 30-day time frame, participants can either request for them to be returned or reused and responsibly recycled by the brand.
Going full circle — Only 50 percent of what’s sent in will qualify for resale, and the website warns that low-value brands aren’t likely to receive a payout because “their processing costs are higher than their resale value.” Expectations for the pieces are also pretty tight as it requires the pieces to have no stains, no damage, no smells, and no alterations. Many of the pre-worn items already listed boast major markdowns. For example, a pair of sneakers that is estimated to retail for $159 is listed for about $43, while a normally $139 dress is listed for about $33.
ThredUp’s CEO James Reinhart said in a statement that Tommy Hilfiger’s commitment to quality helps solidify its circular potential. “The brand’s products are made to withstand the test of time both with classic designs and durable quality, making resale a natural fit for the company,” he said. The partnership also aligns with Tommy’s goal to become fully circular by 2030.
According to Green Story Inc., a sustainability platform that measures brands’ positive impact, returning one clothing item back into the circular economy can extend its life by an average of 2.2 years. Thanks to ThredUp’s resale model, 3.5 million miles of driving emissions are avoided and 15.7 million gallons of water are saved.
To request a shipping label for your trade-in, head to Tommy Hilfiger’s website. This way, you can keep clutter out of your closet and the landfills.