From Nike to Gucci: Here are the virtual fashion worlds you should explore

Whether you’re an experienced NFT collector or new to the metaverse, there’s a digital realm for everyone.

Nike Nikeland on Roblox

Digital worlds aren’t just for gamers anymore. Web3 is ripe with immersive fashion experiences including mini-games, digital clothing, and virtual exclusives. Chances are your favorite fashion brands have already joined the metaverse — Nike, Gucci, and Adidas are just a few of the companies offering their own virtual experiences.


Whether you’re an experienced digital collector or just getting to know web3, branded digital realms offer something for everyone.

Many of the virtual worlds are hosted on easy-to-navigate platforms like Roblox and Fortnite and focus on community-oriented experiences. Others even boast their own NFTs that can be redeemed for physical goods. Check out these seven branded digital spaces to find what experience is right for you.