'Pokémon Arceus' goes 'Blair Witch Project' in new trailer

"Is that a Growlithe? ... No, a Vulpix ... No not that either."

Yesterday, a new trailer for Pokémon Arceus was released and it really felt like a “break the internet” moment for the brand.


In the trailer, through a combination of shaky cam footage and lo-fi creepiness, we see a researcher documenting a snowy landscape within the Hisui region (where Arceus is set), only to encounter what he believes to be a wild Pokémon.

When the two ultimately meet, it ends in death. Or at least injury — the trailer cuts out before we can tell, but things don’t look good.