Krispy Kreme is making an Xbox-themed doughnut because, why not?

Mmm, marketing gimmicks.

Xbox has had quite a few weird product crossovers over the past couple of years. You’ve got a full-sized fridge shaped like a Series X, a more manageable mini-fridge set to go on sale this year, a godless body wash made in collaboration with Axe, and now...

Krispy Kreme doughnuts