The latest money-making trend has hit the video game industry, but nobody knows what it means.
NFTs, or Non-Fungible Tokens, are singular digital assets that use blockchain technology to make them wholly unique — and more valuable. Now, they’ve emerged as the latest fad in gaming.
EA wants to use the FIFA license for NFTs and other experimental projects, and it just might lose the name entirely as a result. And yet, CEO Andrew Wilson can’t explain what a FIFA NFT might look like.
“The play-to-earn or the NFT conversation ... there's at some level, a lot of hype about it ... But it's still early to kind of figure out how that's going to work.”
“Thanks for all the perspectives everyone. We have no current plans to ship this internal concept.” :(
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“We’re not doing any NFT stuff.”