Tips and Tricks

3 tips for changing someone's mind

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As anyone who has ever argued with a relative around a holiday dinner knows: It’s hard to change someone’s mind, even when you know their opinion is based on non- factual information.

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Jonah Berger, professor of marketing and author of the new book The Catalyst: How to Change Anyone’s Mind, has some tips for these interactions.

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“Often, we tend to think if we just give people more facts, more figures, more reasons, more information, they'll come around,” Berger tells Inverse.

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“But pushing people doesn't work. When we push people rather than just going along, they often push back.”

Here are 3 tips for instances when you’re trying to change someone’s mind

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1. Don’t push, find the gaps: Find the gaps between their attitude and actions. If someone is, say, reluctant to wear a mask to work, ask them if they’d think differently if an elderly loved one is there. Why would their colleagues deserve different treatment?

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2. Provide a choice: If only one option is offered, some might balk. But for example, if employees can choose from a set of vacation policy options, an employer might have an easier time enforcing a policy.

3. Cut through the perceived risk: If someone is skeptical about a new vaccine, for instance, give an example of your or other loved ones’ actual experiences with vaccines.

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Read more about why it’s so hard to change someone’s mind here.

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