While the NFL’s Super Bowl LVI is behind us now, Nike’s presence in Los Angeles will be felt far beyond that. The Swoosh has been heavily investing in community-driven stores, where people can do more than just shop — like bring kids to stay active with help from professional trainers.
In addition to Watts, the Swoosh has stores like Nike By Glendale in metro LA, one that focuses on more personalized experiences and highlights its digital-meets-physical efforts. That includes buying items on its app and then picking them up in store.
Beyond the app’s connection to the store, though, Nike By Glendale also focuses on adopting a similar sense of community as Watts. So people who come to this retail experience can be part of run clubs, as well as other activities Nike may be putting on. It’s all a part of the brand wanting to keep people moving.