Unboxing New Balance's JJJJound 990v3: As good as dad shoes get

Edgar Alvarez Barajas March 18, 2022 Style If you want a sneaker that's both comfortable and great to stare at, then look no further than this NB creation. Edgar Alvarez Barajas / Input

When New Balance revealed its latest collaboration with Montreal-based design studio JJJJound, we immediately knew it was going to be a hit. Together, they came up with a 990v3 “Made in USA” sneaker that’s stunning, thanks to its green olive and vintage motifs. Edgar Alvarez Barajas / Input

Those color and design details, like the aged, yellowish midsole, combine perfectly with an array of materials that include breathable mesh and a super soft suede. Edgar Alvarez Barajas / Input

Edgar Alvarez Barajas / Input

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JJJJound’s “Olive” 990v3 features New Balance’s ENCAP midsole, which uses a soft EVA material with plenty of support to create a cushiony feel that’s going to be extremely kind to your feet. Seriously, if you’ve never tried NB’s 990x series of shoes, you need to change that now. Edgar Alvarez Barajas / Input

And of course, if you’re feeling patriotic, NB makes sure you let ‘em know these shoes are (kind of) made here in the U.S. with a massive “new balance USA” logo on the tongue.

Edgar Alvarez Barajas / Input

For those of you who missed out on these beauties when they dropped for $250, you can still get a pair from resale apps like GOAT — just be prepared to pay as much as $500, depending on your size. And if you rather not spend that much, the good news is New Balance has other great sneakers coming soon . Edgar Alvarez Barajas / Input

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