Inside Amazon’s bizarre Supreme-like store for its 'Fairfax' show

Edgar Alvarez Barajas November 10, 2021 Style The company had an IRL pop-up shop in Los Angeles for "Latrine," the fictional brand from its animated series about streetwear and hypebeast culture. Edgar Alvarez Barajas / Input

In case you haven’t heard, Amazon made an original show about streetwear and hypebeasts and, as part of that, the tech giant created a real-world store for the fictional brand that it’s all about: Fairfax . Edgar Alvarez Barajas / Input

The shop was in the heart of Los Angeles and, hilariously enough, only few doors down from the actual Supreme — the brand the show’s plot is based on. Edgar Alvarez Barajas / Input

Inside the Latrine store, visitors could buy merch from the brand, including ridiculous accessories like LED face masks, turkey basters, yoyos, salad spinners, and more. Edgar Alvarez Barajas / Input

And, yes, of course there was also the mythical “Dr. Phil tee” — which plays a major role in the first episode of the show .

There were giveaways, too, where people could pull a lever in a “DROP” machine and win items like skate decks, hoodies, T-shirts, and bucket hats. Edgar Alvarez Barajas / Input

At the end, if you wanted to ride a mechanical “L” that paid homage to all the sad times you’ve missed out on hyped streetwear pieces or sneakers, well, you could do that... Edgar Alvarez Barajas / Input

Well played, Amazon.

Edgar Alvarez Barajas / Input

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